Maybe I'm different, but the day runs out before I have time for all the "stuff" on the internet. I have a Facebbok page and a LinekedIn page, a website, several email accounts and several chat sites I follow. With having a life outside of my laptop, I just cannot keep up with all these. We were support to have more time in the new century. I remember visiting Disney World several years ago and going to Futureland. There was a display there that showed all the time savings we would have as we moved to this new century. I just don't see it. I spend as much time on our "part-time" business as I did on our full time business a decade ago.
As I see articles for the future of the internet, the way to improve your standing for your website is to be involved in social networking. I don't think this is going to be a time saver! Marketing for your company continues to evolve as the internet matures and it will be necessary to change with it, no matter how hard this may be.