Time Doesn’t Fix Fires…..It Only Fuels Them!

Mrs. Smith just called and is very unhappy with the service your company provided.

She asked for the owner but you told your Customer Service Rep you were “unavailable” but you would get back to Misses Smith tomorrow after you spoke with the Technician.

Several days pass and the note about Mrs. Smith’s problem is now way down in the “to do” pile. Several more days pass and since you have not heard from Mrs. Smith, you decide to pitch the note. Guess what, Mrs. Smith has not forgotten about her problem. In fact she is seething mad! She may not be a computer genius but she can find several review sites to express her dismay! You may be total unaware of the posts but other customers and potential customers are reading her blasts at your company. Do you think they are going to totally dismiss her comments? Probably not!

Unattended Camp Fires Result in Forest Fires

Why isn’t the phone ringing? When homeowners or business owners look for a contractor, they check the review for your company. With many options for them to choose from, why would they choose a company with less than stellar ratings? You don’t have that! Oh, Misses Smith isn’t the first to have and issue with your company and she won’t be the last (if you are still in business). Every company has customer issues from time to time. It’s how quickly and efficiently you handle those complaints that matter to your customers. Most customers can see through an illegitimate complaint posted by an unreasonable customer. But you must take each and every complaint seriously, expeditiously, and effectively. Every customer concern requires action and often a written response by the company.

Ignoring customer Concerns is Contagious

What you do as a business owner is highly contagious!  If you elect to ignore the concerns of your customers, so will your employees. You keep asking why the phone isn’t ringing with service calls. You really know the answer, you are afraid to admit your short coming in responding to the customer. Well, it’s a good time to make a 2017 resolution to without hesitation, take care of the customer!

 Dan has been in the service industry for nearly 50 years. He has operated a large plumbing, heating and air conditioning service company and for the past 12 years has helped small companies in the service business to grow and prosper. 

Contact him @ Dan@SayYesToSuccess.com

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If People are Sleeping...

Until You.......

Yes You

Until you as a business owner decide to change and improve the performance of your company, profitability won’t change.

Until you decide to improve the look of your business and your Technicians, your company will still look like amateurs rather than pros.

Until you begin to understand the financial side of your business, you will continue to operate like a “Ma & Pa” operation rather than a business.

Until you understand that an employee won’t always do the way you would do it, you will micro-manage every phase of your business and limit it’s potential.

Until you expect and strive for the very best customer experience, you will just be another contractor, not memorable to your customer, not recommended by your customer if they even remain as a customer.

Until you enforce your company standards, you will have none.

Until you look at your employees as customers who deserve the best customer service, you will only attract mediocre employees.

Until you improve your marketing, you can expect that you won’t attract large numbers of new customers.

Until you have menu pricing (flat rate) and keep it current, you can expect customer complaints and low profits.

Until you plan and put aside money for retirement, you will be working until you die.

Until you train you Technicians, you can expect other companies to take you customers with better knowledge and better customer service.

Until you set goals, your future will drift like a ship without a rudder.

Until you check costs in each part of your business, you will loss profit by over paying to that friendly salesman.

Until you have your call takers use a script and check on 

them, you will loss opportunities to other contractors.

Until you work with a consultant or a contractor group, you will not grow in knowledge and learn from other’s experiences.

Until you set financial controls in your business, you open your business to employee thief and dishonesty.

Until you decide to change, your business is falling behind and will eventually fail!

Need help with change? Give me a call or email me, I can help if you are ready for cultural change.

You can get more information at our website www.SayYesToSuccess.com 

Dan has been in the service industry for nearly 50 years. He has operated a large plumbing, heating and air conditioning service company and for the past 12 years has helped small companies in the service business to grow and prosper. Contact him at Dan@SayYesToSuccess.com

Also check out these Posts:

Minor Leaguers

Spring Training

If People are Sleeping... 

Is this Customer Care and Service?

This week my wife, Lynn, was in the hospital for elective surgery to have a hip joint replaced. Although there is a lot of talk about customer service over the air waves from many of the hospitals, our experience did not show the level of customer service that is expected by the public today. The average HVAC/plumbing contractor has much better customer service than we found in our experience. I will not name the hospital but it is a major player in the Metro Detroit area.

Let me give you a few examples of our experience:              

1.      Lynn would hit the call button to ask for additional pain medications and she would often wait more than 40 minutes for someone to respond. It would often be the nurse assistance who would then need to find the nurse to administer the medication. This was not a life threating situation but very disappointing.

2.      After surgery and being transferred to her room, she had three separate people check her oxygen level within 15 minutes and none of these people were aware that she had just had it done. The right not knowing what the left was doing.

3.      I went down to the pharmacy to fill a take home prescription for Lynn. They took it and told me they would call be on my cell in about a half hour when it was ready since we were waiting for it to be discharged. Over an hour later and no call, I went down to the pharmacy to check on the prescription. It was ready but they never called as promised.

4.      A nurse assistant was walking the halls on the floor of Lynn’s room, looking confused. They had changed his room assignments but did not provide him with sufficient information to effectively do his job.

5.      Lynn often heard the staff speaking to each other saying they didn’t know the answer because they were just getting on shift or it was someone else’s responsibility.

6.      We finished all the discharge paperwork but getting a wheelchair and staff member to handle it so Lynn could be wheeled to our waiting car took over 90 minutes with several calls.

7.      During this wait, an orderly came to Lynn’s room to take her to physical therapy. That department was not aware that she was discharged and just awaiting a wheelchair to take her to the waiting car.

The preoperative situation and the surgical waiting area were run effectively. None of the staff were rude or a problem throughout the hospital stay. The level of treatment for the patient and the condition of the facilities were not the issues. The problem seemed to be at the patient floor level. Here the staff tried to meet the patient needs but management had not provided the tools to do it with true customer care and service. The entire floor where Lynn was recovering was orthopedic patients. The care needed for the patients would be similar day in and day out. Some patients would require more care, have special needs, or require additional time from the staff. Not a whole lot different that our businesses. With effective training, proper staffing, correct tools, and regular oversight this floor could provide much better customer service. Records here are all computerized and information should be available to every department and every care giver. Tasks are repeated day in and day out. A routine and detailed operating formula could be established, taught and monitored.

So let me ask you, “Is your customer saying the same thing about your customer service?” There are only a dozen or so hospitals for us to choose from in the Metro Detroit area, but there are literally hundreds of service contractor options for a customer to choose from. If you are not providing excellent customer service, your customer is going to find an alternative contractor who will do that. “Are you asking your customer their thoughts on the service you have provided to them? Are you changing what you do to provide better service to you customer?”

Change or be left behind, you have to decide.

Dan has been in the service industry for nearly 50 years. He has operated a large plumbing, heating and air conditioning service company and for the past 12 years has helped small companies in the service business to
grow and prosper. Contact him at Dan@SayYesToSuccess.com.