Until You.......

Yes You

Until you as a business owner decide to change and improve the performance of your company, profitability won’t change.

Until you decide to improve the look of your business and your Technicians, your company will still look like amateurs rather than pros.

Until you begin to understand the financial side of your business, you will continue to operate like a “Ma & Pa” operation rather than a business.

Until you understand that an employee won’t always do the way you would do it, you will micro-manage every phase of your business and limit it’s potential.

Until you expect and strive for the very best customer experience, you will just be another contractor, not memorable to your customer, not recommended by your customer if they even remain as a customer.

Until you enforce your company standards, you will have none.

Until you look at your employees as customers who deserve the best customer service, you will only attract mediocre employees.

Until you improve your marketing, you can expect that you won’t attract large numbers of new customers.

Until you have menu pricing (flat rate) and keep it current, you can expect customer complaints and low profits.

Until you plan and put aside money for retirement, you will be working until you die.

Until you train you Technicians, you can expect other companies to take you customers with better knowledge and better customer service.

Until you set goals, your future will drift like a ship without a rudder.

Until you check costs in each part of your business, you will loss profit by over paying to that friendly salesman.

Until you have your call takers use a script and check on 

them, you will loss opportunities to other contractors.

Until you work with a consultant or a contractor group, you will not grow in knowledge and learn from other’s experiences.

Until you set financial controls in your business, you open your business to employee thief and dishonesty.

Until you decide to change, your business is falling behind and will eventually fail!

Need help with change? Give me a call or email me, I can help if you are ready for cultural change.

You can get more information at our website www.SayYesToSuccess.com 

Dan has been in the service industry for nearly 50 years. He has operated a large plumbing, heating and air conditioning service company and for the past 12 years has helped small companies in the service business to grow and prosper. Contact him at Dan@SayYesToSuccess.com

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Are You a Half-Hearted Kamikaze Revisited?

Why Update

I find this trait so prevalent in small business today I see the need to write about it again with updates since I wrote about it in 2012. A lot has added to the causes of this disease that has infected small business owners.

A quick review of the term “Half-Hearted Kamikaze”

 It came from Tim Elmore a Christian Pastor and Speaker. I think it is relevant in today’s service business. First let’s look a definition of Kamikaze. As Tim Elmore puts it,” A Kamikaze is someone who (whether for good or evil) puts everything into one purpose.” Wikipedia defines the Kamikaze, literally: "God wind"; common translation: "Divine wind", where suicide attacks by military aviators from the Empire of Japan against Allied naval vessels in the closing stages of the Pacific campaign of World War II. These attacks were designed to destroy warships more effectively than was possible with conventional attacks. Numbers quoted vary, but at least 47 Allied vessels, from PT boats to escort carriers, were sunk by kamikaze attacks, and about 300 damaged. About 14% of kamikaze attacks managed to hit a ship.

The Business Definition

So what is a Half-Hearted Kamikaze? My definition as relating to business is a service business owner who talks the story of improvement, change, and full commitment but does not consistently strive to achieve the goal of an extremely successful business with time for the owner to enjoy life.

So why are so many service business owners half-hearted?

My observations of dozens and dozens of service businesses demonstrate several reasons.

1.             They may great technicians but they are not knowledgeable business owners.

2.              Another reason is the owner just does not have the drive to take the business to success but is satisfied with a paycheck equal or less than they could make as a technician for a successful company. Perhaps their spouse works and provides the additional income and benefits for the family.

3.             Often an owner enjoy technical side of the business so much they shy away from the hard decisions, the “books”, margins, waste, and the changes needed to more the business to the next level. Not necessarily larger but more profitable.

4.             A recent trend I am seeing is business owners dealing with technology. They either get so involved in technology that they forget about the fundamentals of operating a successful business or they fail to grasp the opportunities that newer technologies offer to improve the fundamentals of a business.

5.             Also a recent issue is the red tape and regulations imposed by the government that stifle success these include regulations that do not make sense for a small business, burdensome paperwork, poorly trained inspectors, codes that change often, codes that do work for existing structures, laws that vary city to city, and of course government involvement in employee benefits.

6.             The last one I’m going to mention is marketing. A business owner can no longer rely on a simple “Yellow Pages” display ad to generate business. With websites, social sites, third

party advertising, customer online reviews, mobile marketing, and dozens of other newer marketing places and technics, the business owner is lost so they often give up.

The Consequences

The owner probably has little or no retirement fund when he retires. He may take cash under the table thus compromising his integrity. His business may be supported by his vendors who provide credit too easily. He owes more than the business is worth. He may have stress related illnesses such as heart trouble, high blood pressure, diabetes or another health issue. He retires to a life much less than a business owner deserves, if he is able to retire. Perhaps he works at a big box store like Walmart or Home Depot instead of enjoying retirement, hobbies, and the grandkids.

So what’s the answer?

Either become fully engaged or work for someone who is and avoid the downside of being half-hearted. Today there are dozens of ways to beat the half-hearted disease. Contact me if you would like to discuss this more and move your business forward.

Don't be a Half-Hearted Kamikaze, make the decision today!

Link to original article here.

Dan has been in the service industry for nearly 50 years. He has operated a large plumbing, heating and air conditioning service company and for the past 12 years has helped small companies in the service business to grow and prosper. 

Contact him @ Dan@SayYesToSuccess.com

Also check out these Posts:

Minor Leaguers

Spring Training


If People are Sleeping...